For this project, I worked on both the website design and development, focusing on redesigning key pages that had the greatest impact on conversions and search engine optimization. This included the homepage, location pages, and contact page.

The redesigned pages needed to feel consistent with the client’s existing website while improving the overall visual experience, usability, trustworthiness, and conversion potential. Because the website is for an eye clinic, accessibility and readability were especially important. The design needed to be clear and easy to navigate for an audience that may include older users or people with visual impairments.

To improve conversions, I incorporated contact forms throughout the key pages and increased the use of clear, strategically placed calls to action. I also added testimonial and doctor carousel sections to provide social proof, showcase the clinic’s expertise, and build trust with potential patients.